Charan Charan Rock Festival
Branding
Brand identity for a concept rock festival featuring Korean rock bands with female lead singers. Modern interpretation of the traditional Korean color spectrum (Obangsaek) and animals featured in Korean folklores to represent each band’s female singer’s characteristic.
In Korean, ‘Charan charan’ means brimful; the appearance of liquid rippling at the edges as if it is to spill over. This represents the strong yet calm charisma exhibited by the bands.